Monday 14 April 2014

Graduation!

So I've finally got my graduation in a couple of weeks! It's been an interesting journey and I'm glad I've done it, I'll leave this blog up so I can revisit it sometime in the future and look back on some of the things that I've done!

My 5 Artefacts.

The images should link to a live survey, feel free to fill in the fields if you really want, it can't hurt if I want to go back and see if even larger sample pools change the results at all.
(links will be added soon)


Artefact 1:
Artefact 2:
Artefact 3:
Artefact 4:
Artefact 5:


Monday 27 January 2014

Taking back Tuesdays- The Dominoes campaign.

The brief (for my personal use, so I don't have to go digging around the internet to find it.)

In 2009 Domino’s Pizza launched Two For Tuesday – buy one pizza get one free every Tuesday. The launch proved a major success, doubling average sales on a Tuesday. In July 2010 Pizza Hut launched Two’sday Tuesdays, and in August 2010 Papa Johns also launched Two For Tuesday.

The Creative Challenge

Two For Tuesday is no longer able to differentiate Domino’s from our competitors, and as such Tuesday ownership has been relinquished.
We would like to reinvigorate and recharge the Two For Tuesday offer, not reinvent it. We want Domino’s to be to Tuesdays what Orange is to Wednesdays.
The creative challenge is to develop an attention grabbing campaign that achieves this.

Considerations

Increasing Tuesday penetration is key to any proposal. Excluding the offer and the day, nothing else is sacred - including the name. Your response must reflect the Domino’s tone of voice - cheeky, surprising, honest and reliable.
Consider how would you re-launch Two For Tuesday back into the bellies of pizza eaters across the UK. Also, how would you amplify this locally?
What’s the best name for the promotion and your campaign? Is there a great idea for a deal mechanic? Are there seasonal opportunities that can be exploited, such as Pancake Day or other iconic times?

Target Audience

18 -34 year olds of both sexes, many of whom will be students.

Media

You are free to bring your campaign to life using any specific medium, or combination of media, that you think will best connect with the target audience in the times and places that they will be most receptive to it.
Feel free to explore digital, press and outdoor, experiential ideas or any other formats, contexts and media that you think will grab the attention of the right audience.

Mandatories

  • You must use the Domino’s logo
  • Adhere to Brand Guidelines
  • Mechanic requires Two Pizzas (you must not change this part of the mechanic)

Sunday 24 November 2013

Wrapping things up for Client project 1!

Watch this space for the finished upload, otherwise, keep your eyes on my Work In Progress Blog for the general workflow.


Sunday 20 October 2013

Final Year!

So, at the moment I have 2 (3) projects running in parallel!


Firstly, I have my Assigned client project, which is to complete a submission for the Young Creative Award's "Nottingham Loves.." competition.
I'm looking to create a piece of animation that uses Street art and frame-by-frame animation to create something cool and new!
Check out some of the stuff I've been shooting:


Secondly, I also have my Research project, which focuses on how sexuality is presented through design and animation decisions. I'm currently working on a hypothesis for this research.


Finally, I'm getting into the monthly Polycount competitions for the Steam workshop for DOTA2, an online game, this should allow me to continue my creative journey in a more global setting, where I can receive criticism and view work from others from outside of my current environment, and maybe even make some money!

So yea, that's what's cooking right now, make sure to check out my Work In Progress blog for more regular updates!

Saturday 15 June 2013

Working through the freddiew compositing tutorial- check this out :)

In order from top-bottom.
first initial render without indirect illumination turned on.

second attempy, indirect illumination turned on, texture not applied to walls.

final render for this batch, will be using the balls/shadows for comping with, so the background doesn't matter so much in this case, though it's something I'd like to look into.

Tuesday 4 June 2013

Working through the 3DSMax tutorials!

Here's my first one, the Battlefield animation, very basic but I'm just going over everything seeing if there are any bits and bobs that I can use to improve my workflow.