Graduation!

So I've finally got my graduation in a couple of weeks! It's been an interesting journey and I'm glad I've done it, I'll leave this blog up so I can revisit it sometime in the future and look back on some of the things that I've done!

My 5 Artefacts.

The images should link to a live survey, feel free to fill in the fields if you really want, it can't hurt if I want to go back and see if even larger sample pools change the results at all.
(links will be added soon)


Artefact 1:

Artefact 2:

Artefact 3:

Artefact 4:

Artefact 5:

Taking back Tuesdays- The Dominoes campaign.

The brief (for my personal use, so I don't have to go digging around the internet to find it.)

In 2009 Domino’s Pizza launched Two For Tuesday – buy one pizza get one free every Tuesday. The launch proved a major success, doubling average sales on a Tuesday. In July 2010 Pizza Hut launched Two’sday Tuesdays, and in August 2010 Papa Johns also launched Two For Tuesday.

The Creative Challenge

Two For Tuesday is no longer able to differentiate Domino’s from our competitors, and as such Tuesday ownership has been relinquished.
We would like to reinvigorate and recharge the Two For Tuesday offer, not reinvent it. We want Domino’s to be to Tuesdays what Orange is to Wednesdays.
The creative challenge is to develop an attention grabbing campaign that achieves this.

Considerations

Increasing Tuesday penetration is key to any proposal. Excluding the offer and the day, nothing else is sacred - including the name. Your response must reflect the Domino’s tone of voice - cheeky, surprising, honest and reliable.
Consider how would you re-launch Two For Tuesday back into the bellies of pizza eaters across the UK. Also, how would you amplify this locally?
What’s the best name for the promotion and your campaign? Is there a great idea for a deal mechanic? Are there seasonal opportunities that can be exploited, such as Pancake Day or other iconic times?

Target Audience

18 -34 year olds of both sexes, many of whom will be students.

Media

You are free to bring your campaign to life using any specific medium, or combination of media, that you think will best connect with the target audience in the times and places that they will be most receptive to it.
Feel free to explore digital, press and outdoor, experiential ideas or any other formats, contexts and media that you think will grab the attention of the right audience.

Mandatories

• You must use the Domino’s logo
• Adhere to Brand Guidelines
• Mechanic requires Two Pizzas (you must not change this part of the mechanic)